Importance of brand loyalty

http://www.cutcnccam.com/article-show-20111210105463.shtml

Brand loyalty is the act of consumers consistently purchasing a product or patronizing a company. Companies typically build this brand loyalty through strong advertising and marketing campaigns that influence consumers as well as high-quality products or services. The importance of brand loyalty leads to increased market share, higher profits and better goodwill among consumers. Companies will often launch a series of activities to improve customers' brand loyalty.

Brand loyalty allows a company to generate higher sales through word-of-mouth advertisement. Word-of-mouth advertising occurs when current customers have enough brand loyalty that they recommend a company’s products or services to other consumers. This allows the company to build brand loyalty among its current customers.

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