For more than 60 years, Cameron Advertising Displays, Toronto, has operated as a screen printing firm, largely for the retail market. As a Canadian printer, 25 percent of jobs require a French translation, estimates Reid Mason, vice president of Cameron Advertising. Making screens for such low-run orders often took longer than printing the job, but as the quality and speed of flatbed printing advanced, Cameron Advertising began researching equipment.
Cameron Advertising entered the flatbed printing market five years ago, but many of the support programs for its first machine were eliminated, Mason says. After much research, Cameron Advertising became interested in the Agfa :M-Press. And within five demonstration hours, the Agfa :M-Press performed more than 30 print jobs. Since purchasing the flatbed priner, Mason has been impressed with its speed.
With variable data, Cameron Advertising can change the text or graphics during the print cycle without stopping or slowing flatbed printer. Fast food restaurants are a large sect of Cameron Advertising’s retail market, Mason says, and variable data can be a new driving force for those clients.
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